“Destination Summer” Campaign

Social-First Brand Campaign
Campaign Concept | Email + Social Strategy | Partner Curation | Campaign Copy

A targeted acquisition campaign designed to grow high-value customers and expand brand presence. Delivered +20K organic followers and increased average order value (AOV) across both core and “fashion'-forward” clients.

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Campaign Concept

Art + Design Direction: Maya Peraza-Baker
Photo Art Direction: Laura Jane Kenny

Campaign Execution

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