SAKARA

Senior Creative + Content Director

Sakara lives at the intersection of seduction and science. A plant-rich nutrition brand coded with luxury beauty visuals and functional nutrition credibility. As Senior Creative + Content Director, I led a full-funnel content strategy driving engagement and commerce across every owned channel—Sakara.com, editorial, social, CTV, paid, and print. I built and mentored a multidisciplinary team, partnering closely with executive and performance leaders to keep the work sexy, smart (and selling).

Co-Creative Director + Photography Unicorn: Lianna Tarantin

Fiber Super Powder Launch

Fiber had a branding problem: conjuring chalky powders, clinical copy, and shame-based messaging. So not cool.

To flip that, we treated fiber like a fashion drop, partnering with hyperrealism artist @gabbois to transform Sakara Fiber Super Powder’s ten whole-food ingredients and digestive enzymes into functionally fascinating moments. In other words? Fiber like you’d never seen it.

Billboard advertisement for Sakara featuring a yellow background, green and beige tote bag with Sakara logo, healthy food items, and text promoting fiber and digestive health, with the Sakara website at the bottom.
A blonde woman sitting on a toilet, talking on a yellow phone, with a white brick wall behind her. She is wearing a black jacket and brown pants. There is a phone booth on a marble table nearby. The phone booth question on the screen asks about what happens behind closed doors when it comes to digestion.

“Digestion Confessions” social community teaser series x engagement play.

“But…are You Regular” founder-on-the-Street Youtube feature.

Sakara Magazine

Direct mail was one of Sakara’s strongest acquisition and reactivation channels — but most brand mailers feel transactional at best.

So we refused to treat it like mail. We evolved Sakara Magazine into a collectible editorial object: part fashion story, part science digest, part brand manifesto. Designed to motivate high-AOV clients and live on the coffee tables of high-potential prospects.

Performance marketing, art directed. A revenue driver dressed up as a magazine.

CTV + Paid Ad Creative

Organic + Paid Video Creative | Voice-Over | Scripting