ZAPPOS

The Mini Series Giveaway + Content Franchise
Campaign Concept | Casting | Photo Art Direction | Wardrobe Styling

If you’ve ever shopped for shoes—especially for kid shoes—you already know the Zappos reputation. Our job was to launch Zappos Kids in a social-first way that made that love visible online. We cast four real families to shop, style, and share what they loved, then invite their communities enter to win gift cards, and vote for Zappos to donate $500 to local causes they cared about.

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Zappos Kid Launch
Brand Content Strategy | Catalog Copy Direction | Paid Ad Video Scripting

Collage of children modeling colorful clothing and accessories for Zappos Kids, including outfits, shoes, and backpacks, with various product captions and slogans.

Video Scripting

A suite of custom Youtube videos were dedicated to the brand’s differentiators: award-winning customer service, must-have brands, and celebrating the style (and quirks) of every kind of kid.

Launch Catalog - Content Direction

Sent to a half million of Zappos.com’s top-shopping families, this 36-page catalog featured a 24/7 hotline to the brand’s award-winning customer service team.