FASHION + BOUTIQUE FITNESS
3.1 Phillip Lim + Physique 57 + Lou & Grey + Ann Taylor + Asha Patel
Editorial Direction | Social-First Campaign Concepting | Partnership Scouting | Copy Direction
Modernized legacy programs across social, in-store, and digital marketing. (And launched new ones across charitable, PR, and branded content verticals.) Managed internal copy, design, and digital teams and agency vendors.
Ann Taylor | Destination Summer Copy & Concept
Client Rebrand | Physique 57
Influencer Campaign | Ann Taylor
Lou & Grey Launch | Social & Brand Voice
LOFT Brand Project: LOFT Mantras
Ann Taylor | Cocoa & Cashmere Experiential & Print Concept
Ann Taylor | AT Mother's Day Cart Concept
Ann Taylor “Magalog”
Editorial Research & Interviews | Location & Photo Scouting | Digital Content Direction | Social Media Copy
